Passionate about people and communications, curious from the cradle, endless learner and human optimist.

Founding Member of the Cialdini Institute.

Specialist in the art of influence and persuasion.

With ethics. With values. With scientific evidence.

Keynote Speaker.

Author of the book “Marketing no es (solo) publicidad” (Marketing is not (just) advertising). Lecturer in communications master & postgraduate programs at IESE Business School (ranked #2 FT) and teacher in the Marketing Department at Complutense University of Madrid.

Business advisor in marketing, communication and strategy

360º business vision: +25Y corporate experience in blue chip multinationals (P&G, Heinz, LVMH, Apivita, ColArt) +6Y working with SMEs + founder of 3 companies