Alan helps individuals and businesses find the special sauce that defines their unique brand. His superpower is connecting his clients’ distinctive attributes with their target audiences’ goals. Alan started his professional life working as a consultant in public finance. There, he helped governments structure bond deals, trained new hires, and developed financial products. Following his MBA, Alan launched three companies, one of which achieved success. His online business forced him to study direct response marketing. His work in professional development, specifically around the job search, honed his skills in personal marketing, branding, and storytelling. To further this work, Alan studied the hero’s journey (seen in films such as Star Wars, Toy Story, and Princess Bride) and trained... Read More »