Ai Ching Goh started her professional career with a degree in Experimental Psychology and a media position at P&G. She quickly discovered her entrepreneurial spirit, and transitioned to a startup mindset. As a startup that operates from Penang, but serves over 25 million users globally, Ai Ching has taken an unconventional approach to growth. She goes against the grain of what the startup world teaches passionate entrepreneurs in areas including talent management, culture ”pruning" and bootstrapping.