Entrepreneurs are both blessed and cursed. On the one hand, they have more control of when, where, and what kind of work they do. On the other hand, most self-employed business people tend to end up working crazy hours. Fortunately, there are some simple ways for you to start to do less while accomplishing more.
We’ve all done it at some time or other. We put off our exercise routine until tomorrow; we continually delay finishing that project or starting that business. Procrastination is the mother of all demons and can literally stop you in your tracks from achieving all that you desire. Here are 4 effective processes you can use to slay this giant.
In the early seventies, a tiny three-year-old girl stood watching suitcases gliding by on the baggage carousel while hundreds of strangers bustled and jostled, all in a hurry. She’d just landed after a 22-hour flight from Cairo, through Changi and on to Sydney, with her two brothers and her mother.
It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!
It is no secret that “word of mouth” or referral business is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at most costs very little), very few business owners or coaches use it anywhere near it’s potential!
There’s never been a perfect time to revitalise your personal brand to be engaging, remarkable and memorable. Be positioned consistently with world-class visual assets and brand strategy. Connect to a wider audience and BE KNOWN!
If you're old enough to remember the early days of the internet before Google got their own entry in the Oxford English Dictionary, specifically around 1990, you will remember the clash between traditional "offline" marketing and the new "online" marketing.
One thing in small business I have learnt the hard way is to never make it hard for someone to pay you. Pretend to be your own customer and see if the experience is world-class. Could these processes be streamlined? Automated? Is there a way to create recurring income for your business?