Books allow you to sell your products and services faster and easier. Books can also talk about what you do, who you do it for, including case studies and results, and invite the reader to try out your products and services.

Before we get into the strategies you can employ in your business, we want to discuss a little shortcut. Everyone has someone in their industry that stands out; someone who seems to be the expert. How did they end up being considered a leader?

Often, because of social proof. They have given their peers enough evidence to indicate that they must be an expert.

Whatever business you’re in, your #1 priority will always be to get new clients. But with all these distractions, how do you find the time?

What if we told you that there is a 100% guaranteed way to land new clients, as well as upsell new products, get yourself lucrative speaking gigs, and much more? And what if this solution made you a household name in your field? The go-to expert for advice and information among all your clients, and even the media?

So, where do you go from here?

At Evolve Global Publishing, we have a simple 5-Step system which is designed for small business owners, entrepreneurs, speakers, consultants, coaches and professionals just like you. This will help you to create your book and become recognised as the go-to expert, authority and star in your field. It overcomes the three myths mentioned above that all budding authors have to face.

The system is based on five steps, specifically:

• Designing—mainly strategy around your book including the customer journey
• Creating—the fast-track method to writing your book
• Publishing—the formatting and publish process
• Promoting—time to launch your book to the world!
• Evolving—what now?

Almost everyone has wanted to write a book at some point in their life–they may have even tried writing it, only to give up not long after. Whether they wanted to write a fiction or non-fiction book, they stopped writing it because they felt like they weren't making any progress. Perhaps it was just a big mess with no underlying idea or structure holding it together, or maybe they were stuck staring at the chapter title, hoping a perfect string of words would somehow inspire themselves into existence.

All of these roadblocks are caused by confusion about what their book should be, what they should be writing about, or how to tie a myriad of disparate paragraphs and chapters into one whole–a book.

Unfortunately, wanting to write a book, and even knowing what you want to write about, is not enough to actually complete a book. You have to know where you're going and you need to follow some kind of logical system that ensures you will be able to finish your book. Something that you can refer to whenever you feel you're losing your way.

Fortunately, this book is precisely about following that sort of system, a system designed to quickly and simply produce the book that you or your business needs. You don't necessarily have to follow this system, although it has been tested and refined by hundreds of clients who have finished and published their own books, but you should follow a system. If you don't, you'll fall off the track, and end up wasting a lot of valuable time trying to figure out how to get everything back on track.

We used our own 5-step system in order to write the book you're reading at this very moment. We're not leaving out details or claiming willful ignorance on certain elements of the process. This is the exact process, step-by-step, that we used to write Book Publishing Secrets for Entrepreneurs. This is a short summary of what we'll be asking you to do in order to finish your book.

If you feel like a certain element of the process is unnecessary or could be handled differently, remember that you don't have to follow this system religiously. It's your book, not ours. However, try to understand why we ask you to do certain things, and not do others. Deviating from the steps we detail in Book Publishing Secrets for Entrepreneurs, especially early on, is likely to cause trouble later on. If you feel you have a good reason to ignore a step or change it slightly, just be aware that this system works best the less you stray from this tried-and-true success path.

The first question you must ask yourself is, "Why should I write a book?" It's our belief that every person has at least 120 pages of content in them that they need to get out to the world. Being able to say that you've written a book, and being able to put a copy of it in a prospective client's hands is a very valuable thing.

Just because you've written a book about the field that you are trying to sell your services in, people will look to you as an expert. Your credibility will skyrocket simply because you have a book and you will be able to generate business leads from people who have read your book because they respect you as an expert.

But before you write anything, we need to lay the groundwork. This means thinking about who you are writing your book for and why it should matter to them, what kind of ideas you want to push, and whether you want to write your book to carry your legacy or to generate leads. If it's the former, the content of your book will be framed in a very different way than if you want it to be a lead generator.

After we have all of those important details and concepts mapped out, we need to work out a title, a cover, and a table of contents (i.e., the subjects and ideas you want to cover throughout your book). We discuss creating a marketable title and an eye-catching cover in detail because these are the very first things a prospective reader will see. The table of contents is the next thing they will see, which is why you need to organise your book correctly and include several key topics you think your target audience will be interested in.

As an experienced publisher, we have been able to streamline the process from conception to publication so as to be able to produce a high-quality book in the shortest timeframe possible. Within 90 days, we have gotten numerous author's books written, published, and to #1 international best-seller status. This book shares many of the secrets that make this possible.

Now that you know who you're writing your book for and what you're writing about, we need to get it written. But first, there are a few things you need to keep in mind while you are creating your book, as they will have an impact on later steps in the process. The first part of this process is to utilise various unique methods of rapid content creation in order to get the bulk of your words onto the pages so that you can later refine and rework it. Performing your content, telling stories, or interviewing another expert are some of the most effective ways you can build more content into the book quickly.

If you've done the previous step correctly, most of the work left will be in organising and refining your content. All books need at least one proofread, and possibly some editing, to make sure that the writing is of the highest quality possible.

Gone are the days when you have to shop your book around to publisher after publisher in an effort to find someone who will print your book and get it on store shelves. In the digital era, self-publishing a book has never been easier.

Huge companies like Amazon, Apple, and Google want your book on their site so they can market it to their customer base and make money. Aside from big online publishers, there are also many smaller ones, like BookBaby and Smashwords.

Of them all, Amazon is the single biggest and widest-reaching book publisher, and it's likely where you'll get most of your mileage. They will publish your book not only in eBook format, but also offer you the option to print it in paperback.

Part of this publishing process also requires that you get all of your files and related information organised—mostly by yourself. Many of these publishers offer you a platform to publish your book, but you will need to provide them with several files and information, such as an ISBN, the book's content, and a cover. Your content and cover will need to be provided in the correct file format, which is typically PDF format.

There are several speed bumps and snags you may hit on the way to publishing your book, so it is important that the publishing process is undertaken as rigorously as possible. Your cover may not print correctly or words might be cut off or formatted strangely, and these things are likelier to happen when you are dealing with multiple formats, such as eBook, paperback, and hardcover.

Ideally, however, you want to publish your book in as many formats as possible to make it as available as possible to readers. If you only have an eBook published on Amazon, many readers won't regard it as nearly as authentically as they view paperback books.

Publishing your book as an audiobook is another great option that is far more difficult than the rest, so it is best done after you have already been published in the traditional formats. Even still, having an audiobook version of your book is one of the best things you can do to raise your credibility and the authenticity of your book in the eyes of readers.

Promoting your book is the step that most authors fail to do correctly. This is largely because authors aren't willing to promote it. Many creative people seem to have the notion, "If it's good, people will come", but the truth is that if you don't promote it, nobody is ever going to know about it. This applies to all creative endeavours.

Another common mistake that creative people make is refusing to vouch for the quality of their work. It's a case of taking creative integrity too far, saying, "The work should speak for itself", and being unwilling to promote it or even speak well of it. It's a weird sense of shame that comes over every proud creator.

The truth is, there is nothing to be ashamed about. If you think your hard work has resulted in something respectable, say as much. Why would anyone want to read a book that you can't even say out loud is worth reading?

Plug your book. Speak well of it. Recommend it to people you think will benefit from reading it. There is no shame in rallying for something you believe in, even if that something is your own work. Embrace your pride in your creation.

And now that you're actually willing to promote your book, there are several great ways of doing so. The very first thing you should do is run a best-seller campaign and get your book to #1. This will do more to grab eyes than anything else. It's the ultimate credibility booster. After you've done this, it's a great springboard for being able to take your book around to podcasts, social media, the radio, and perhaps even television to talk about your book.

The best thing you can do to generate interest in your book is to talk about it. Talk about who it's for, what they'll get from it, and why you wrote it for them.

A lot of authors view their book as both the starting point and the endpoint. They don't think much further than the book. They don't think about how they can leverage their book to retain a captive audience or funnel them into another program (or, in the case of professional writers, funnel readers into another book).

Not using your book to accomplish something is untapped potential. Your book is a tool. But you have to use it correctly and intelligently, or you won't get the results you want.
First, you need to figure out what you want to use your book for. This could be any number of things:

• Creating a community
• Funneling interested readers into another product or program
• Establishing a reputation as an authority

We will go through some of the best ways you can use your book to grow your business, create an audience, build your reputation, and more. These are strategies that have worked for us and for hundreds of our authors.

Evolving your book is about creating a relationship between you and your reader, and capitalising on that connection in order to achieve your desired outcome. A book is a powerful tool and resource—if you use it well.