Which "Publishing Path" is Right For Your Book?



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You probably think you need around 12 months to write a book. The vast majority of people simply can't find the time to sit down and actually write their book.

Usually this isn't the only issue; most people don't know where to even start to write a book. There are 3 fatal mistakes that prevent most people from either starting or finishing their book, and for those that do end up finishing their book, there are a slew of reasons why they are not successful at marketing, promoting or even getting results.


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Writing a book is a fast way to create more leads and sales in your business.

Believe it or not, many authors don't actually consider the true reason for writing their book. It's vitally important to know what outcome you want for your book, especially your first one!




Establish Authority

A book is an instant expert authority status for you and your business, which will position your authority. In your book, you can demonstrate your genius, knowledge, wisdom, and experience.



Get More Sales and Prospects


Published authors make money and help more people. Becoming an author also allows you to generate multiple income streams.

Books allow you to sell your products and services faster and easier. Books can also talk about what you do, who you do it for, including case studies and results, and invite the reader to try out your products and services.

Before we get into the strategies you can employ in your business, we want to discuss a little shortcut. Everyone has someone in their industry that stands out; someone who seems to be the expert. How did they end up being considered a leader?

Often, because of social proof. They have given their peers enough evidence to indicate that they must be an expert.

Whatever business you’re in, your #1 priority will always be to get new clients. But with all these distractions, how do you find the time?

What if we told you that there is a 100% guaranteed way to land new clients, as well as upsell new products, get yourself lucrative speaking gigs, and much more? And what if this solution made you a household name in your field? The go-to expert for advice and information among all your clients, and even the media?

It’s more than possible—and you can start right away. The solution is simply to write a book. There can be no better lead generator, foot-in-the-door solution, and media promotional tool. Suddenly, you’ll be inundated with new business and become known as the expert in your field. And it’s much easier than you might think.


First, let’s look in detail at exactly what a book can do for you and your business. Then, later on, we’ll describe how easy it is to write such a book.


A book boosts your credibility.

A book, or rather, your book, will position you and your business at the highest level. Think of how much marketing clout you’ll have when you can add “#1 best-selling author” to your name, including in business correspondence—right down to your email signature. You can even hand out your book in place of a business card, as well as in meetings. This is a badge of respect that shows you’re an authority on the subject of your book and have the experience to back it up.




A book opens doors—literally!

Have you ever had the frustrating experience of not being able to reach the decision-maker in an organisation?
Perhaps you need to meet the CEO of a company you want to do business with, but you are only getting as far as their secretary who always fobs you off. Now imagine sending them your book, gift-wrapped, with a hand-written note to contact you, the book’s author.
These people will have already “met” you in your book, so getting in touch with them will be that much easier. In fact, they may very well contact you first.


A book generates leads and builds customer databases.

Believe it or not, a book can be one of the most cost-effective ways of building loyalty and getting new leads and new business. Each sentence, paragraph, and chapter can be a call to action to the reader. It doesn’t even need to be a hard sell at this point. You can give away free reports, free trials, free consultations ... the list is almost endless, and it all helps in getting you nearer to closing a deal or winning a new customer.
Do it smartly and you’ll capture the reader’s email address and other details to add to your database. Consider this also: for every ten books you sell on Amazon, you will likely get contact details for two to four leads, meaning you are getting paid for the sale of the books, and getting qualified leads. What a bargain!




A book can act as a marketing tool for your specific area of expertise.

Your book can include examples of what you or your business does, so that readers will understand your business better. These can be in the form of lessons, how-to guides, demonstrations and other hands-on and practical information that will ensure readers are engaged with your business, understand your expertise, and trust that you’re the right match for them.


Writing a best-selling book is a way to win professional attention.

If you’re a businessperson, you’ll know the value of getting speaking gigs and other high-profile jobs, both to establish yourself as a professional and an authority in your field and to promote your products and services. You may even have tried before to get in front of a professional audience to promote yourself or your product, but have been frustrated because the professional body won’t take you seriously. So, imagine introducing yourself as the author of a #1 best-selling book and observe the response. In all likelihood, professional organisations and event managers will be queuing up to have you speak at their events.




A book will garner media attention.

Each chapter or section of your book—any part of it, in fact—can be used for promotional purposes in the media. You can send commentators and pundits your book along with your contact details. Inevitably, you’ll get invitations to be on talk shows and other media vehicles. Pundits will know what questions to ask you because they’ve read your book—and you, being the expert that you are, will know how to reply because it’s in your book! You can also use chapters, themes and sections of your book to generate social media posts or tweets. You can make these as hands-on as you like, the goal being to keep people aware of you, your book and your business..


Books build local businesses.

A common misconception is that only huge multinational corporations or international companies have books. This simply isn’t true. Whether you’re a big or small company, global or local, having a best-selling book to your name always puts you ahead of the competition. Imagine handing out copies of your book to potential clients in your local area. This says far more about your professionalism than the photocopied flyers that your closest competitor uses.




Marketing in regulated businesses is easy.

Certain business areas like finance, stocks and share trading, law and healthcare are heavily-regulated, which puts people off when it comes to writing in these fields.
It shouldn’t, because no one can prevent you from writing about personal experiences and from giving personal advice. Just because an industry is regulated doesn’t rule you out from writing a book about it.


You will make more money. Simple as that.

Books make people money for all the reasons outlined above. It’s all about joining an elite group of people; "a members only club" who rise above the rest because they’ve had the confidence and commitment to write one or more books. Your partners will be companies like Amazon and Apple, who will assist you in selling and marketing your book on their own sites or on social media. It’s like being on a roller coaster of success that never stops.


But writing a book takes time, and you need to be a professional writer, right?


Wrong. There are actually three myths to debunk here.



Myth #1

The first is believing that you need to be a professional or experienced “author” to write a book. This is one of the biggest hurdles to the practicalities of writing a book. In fact, anyone can write a book, especially a business professional with something to say.



Myth #2

The second is the belief that you have to be super smart to write a book. In fact, most authors are not geniuses—they simply got their hands dirty and set to work writing about what they know. Some will, of course, have used a professional editor to help organize their ideas or tidy up their grammar.



Myth #3

The third is that you have to be rich or famous to write a book, which is plain nonsense. Look at J.K. Rowling, author of the Harry Potter books. When she started out, she was barely making a living. Now she’s one of the wealthiest authors alive today.



So, where do you go from here?

At Evolve Global Publishing, we have a simple 5-Step system which is designed for small business owners, entrepreneurs, speakers, consultants, coaches and professionals just like you. This will help you to create your book and become recognised as the go-to expert, authority and star in your field. It overcomes the three myths mentioned above that all budding authors have to face.

The system is based on five steps, specifically:

  • Designing—mainly strategy around your book including the customer journey
  • Creating—the fast-track method to writing your book
  • Publishing—the formatting and publish process
  • Promoting—time to launch your book to the world!
  • Evolving—what now?


So, How Do You Start?

Our innovative system can take you from scratch to the top-10 best-seller lists in ninety days or less. It’s so easy, it’s no wonder our client list keeps growing.

And here’s why: you don’t have to write a single word! In most cases, all we need is ten to fifteen hours of your time to record your content, after which it will then be transcribed to text. Next, you’ll work with one of our experienced editors to complete the final version.

You know that you need to write a book. I hope we’ve convinced you of this fact. Or maybe you’re an existing author whose book didn’t perform well the first time. This is where we step in. Evolve Global Publishing offers packages designed for everyone, from complete beginners to seasoned authors.

Remember you are an author, not a writer!

Here are some great reasons to write a book ...


Reason #1: Credibility

A book is an instant credibility booster for you and your business.
It supplies you with positioning and authority.
In your book, you can demonstrate your genius, knowledge, wisdom, and experience.




Reason #2: Exposure to New Clients

A book is the ultimate foot-in-the-door strategy.


Reason #3: Lead-Generating

You can use your book to get traffic, leads and build your contact database.
A book is a library full of social proof, examples, stories and ways to show you care, that you know what you’re talking about, and that you can help the reader to solve just about any challenge.




Reason #4: Showcasing You

Books can be used to sell your services and products faster and easier.
They can also talk about what you do, who you do it for, provide case studies and results, and invite the reader to try you out.


Reason #5: Creating New Roles

Books can be used to create new positions for yourself or your client as a consultant.




Reason #6: Speaking Opportunities

Writing books is a great way to get or increase your speaking opportunities.


Reason #7: Media Opportunities and Marketing

Having a book is the perfect way to get media attention, including radio shows, TV interviews, and creating attention on social media.
A book can provide a roadmap for your messaging and marketing.




Reason #8: Building Local Business

A book can be used to build your business locally.


Reason #9: Great for Regulated Industries

Regulated industries include fields like financial planning, investing, medical, healthcare, etc.
Even though they are regulated, this is not normally a barrier to having a book, and can be a great way of marketing in heavily-regulated industries.




Reason #10: Wealth and Wellbeing Accelerant

Published authors make money and help more people.

Our Simple 5-Step System


Almost everyone has wanted to write a book at some point in their life–they may have even tried writing it, only to give up not long after. Whether they wanted to write a fiction or non-fiction book, they stopped writing it because they felt like they weren't making any progress. Perhaps it was just a big mess with no underlying idea or structure holding it together, or maybe they were stuck staring at the chapter title, hoping a perfect string of words would somehow inspire themselves into existence.

All of these roadblocks are caused by confusion about what their book should be, what they should be writing about, or how to tie a myriad of disparate paragraphs and chapters into one whole–a book.

Unfortunately, wanting to write a book, and even knowing what you want to write about, is not enough to actually complete a book. You have to know where you're going and you need to follow some kind of logical system that ensures you will be able to finish your book. Something that you can refer to whenever you feel you're losing your way.


Fortunately, this book is precisely about following that sort of system, a system designed to quickly and simply produce the book that you or your business needs. You don't necessarily have to follow this system, although it has been tested and refined by hundreds of clients who have finished and published their own books, but you should follow a system. If you don't, you'll fall off the track, and end up wasting a lot of valuable time trying to figure out how to get everything back on track.

We used our own 5-step system in order to write the book you're reading at this very moment. We're not leaving out details or claiming willful ignorance on certain elements of the process. This is the exact process, step-by-step, that we used to write Book Publishing Secrets for Entrepreneurs. This is a short summary of what we'll be asking you to do in order to finish your book.

If you feel like a certain element of the process is unnecessary or could be handled differently, remember that you don't have to follow this system religiously. It's your book, not ours. However, try to understand why we ask you to do certain things, and not do others. Deviating from the steps we detail in Book Publishing Secrets for Entrepreneurs, especially early on, is likely to cause trouble later on. If you feel you have a good reason to ignore a step or change it slightly, just be aware that this system works best the less you stray from this tried-and-true success path.


The first question you must ask yourself is, "Why should I write a book?" It's our belief that every person has at least 120 pages of content in them that they need to get out to the world. Being able to say that you've written a book, and being able to put a copy of it in a prospective client's hands is a very valuable thing.

Just because you've written a book about the field that you are trying to sell your services in, people will look to you as an expert. Your credibility will skyrocket simply because you have a book and you will be able to generate business leads from people who have read your book because they respect you as an expert.

But before you write anything, we need to lay the groundwork. This means thinking about who you are writing your book for and why it should matter to them, what kind of ideas you want to push, and whether you want to write your book to carry your legacy or to generate leads. If it's the former, the content of your book will be framed in a very different way than if you want it to be a lead generator.

After we have all of those important details and concepts mapped out, we need to work out a title, a cover, and a table of contents (i.e., the subjects and ideas you want to cover throughout your book). We discuss creating a marketable title and an eye-catching cover in detail because these are the very first things a prospective reader will see. The table of contents is the next thing they will see, which is why you need to organise your book correctly and include several key topics you think your target audience will be interested in.

As an experienced publisher, we have been able to streamline the process from conception to publication so as to be able to produce a high-quality book in the shortest timeframe possible. Within 90 days, we have gotten numerous author's books written, published, and to #1 international best-seller status. This book shares many of the secrets that make this possible.


Now that you know who you're writing your book for and what you're writing about, we need to get it written. But first, there are a few things you need to keep in mind while you are creating your book, as they will have an impact on later steps in the process. The first part of this process is to utilise various unique methods of rapid content creation in order to get the bulk of your words onto the pages so that you can later refine and rework it. Performing your content, telling stories, or interviewing another expert are some of the most effective ways you can build more content into the book quickly.

If you've done the previous step correctly, most of the work left will be in organising and refining your content. All books need at least one proofread, and possibly some editing, to make sure that the writing is of the highest quality possible.


Gone are the days when you have to shop your book around to publisher after publisher in an effort to find someone who will print your book and get it on store shelves. In the digital era, self-publishing a book has never been easier.

Huge companies like Amazon, Apple, and Google want your book on their site so they can market it to their customer base and make money. Aside from big online publishers, there are also many smaller ones, like BookBaby and Smashwords.

Of them all, Amazon is the single biggest and widest-reaching book publisher, and it's likely where you'll get most of your mileage. They will publish your book not only in eBook format, but also offer you the option to print it in paperback.

Part of this publishing process also requires that you get all of your files and related information organised—mostly by yourself. Many of these publishers offer you a platform to publish your book, but you will need to provide them with several files and information, such as an ISBN, the book's content, and a cover. Your content and cover will need to be provided in the correct file format, which is typically PDF format.

There are several speed bumps and snags you may hit on the way to publishing your book, so it is important that the publishing process is undertaken as rigorously as possible. Your cover may not print correctly or words might be cut off or formatted strangely, and these things are likelier to happen when you are dealing with multiple formats, such as eBook, paperback, and hardcover.

Ideally, however, you want to publish your book in as many formats as possible to make it as available as possible to readers. If you only have an eBook published on Amazon, many readers won't regard it as nearly as authentically as they view paperback books.

Publishing your book as an audiobook is another great option that is far more difficult than the rest, so it is best done after you have already been published in the traditional formats. Even still, having an audiobook version of your book is one of the best things you can do to raise your credibility and the authenticity of your book in the eyes of readers.


Promoting your book is the step that most authors fail to do correctly. This is largely because authors aren't willing to promote it. Many creative people seem to have the notion, "If it's good, people will come", but the truth is that if you don't promote it, nobody is ever going to know about it. This applies to all creative endeavours.

Another common mistake that creative people make is refusing to vouch for the quality of their work. It's a case of taking creative integrity too far, saying, "The work should speak for itself", and being unwilling to promote it or even speak well of it. It's a weird sense of shame that comes over every proud creator.

The truth is, there is nothing to be ashamed about. If you think your hard work has resulted in something respectable, say as much. Why would anyone want to read a book that you can't even say out loud is worth reading?

Plug your book. Speak well of it. Recommend it to people you think will benefit from reading it. There is no shame in rallying for something you believe in, even if that something is your own work. Embrace your pride in your creation.

And now that you're actually willing to promote your book, there are several great ways of doing so. The very first thing you should do is run a best-seller campaign and get your book to #1. This will do more to grab eyes than anything else. It's the ultimate credibility booster. After you've done this, it's a great springboard for being able to take your book around to podcasts, social media, the radio, and perhaps even television to talk about your book.

The best thing you can do to generate interest in your book is to talk about it. Talk about who it's for, what they'll get from it, and why you wrote it for them.


A lot of authors view their book as both the starting point and the endpoint. They don't think much further than the book. They don't think about how they can leverage their book to retain a captive audience or funnel them into another program (or, in the case of professional writers, funnel readers into another book).

Not using your book to accomplish something is untapped potential. Your book is a tool. But you have to use it correctly and intelligently, or you won't get the results you want.
First, you need to figure out what you want to use your book for. This could be any number of things:

  • Creating a community
  • Funneling interested readers into another product or program
  • Establishing a reputation as an authority

We will go through some of the best ways you can use your book to grow your business, create an audience, build your reputation, and more. These are strategies that have worked for us and for hundreds of our authors.

Evolving your book is about creating a relationship between you and your reader, and capitalising on that connection in order to achieve your desired outcome. A book is a powerful tool and resource—if you use it well.

How we can help create your book


Evolve Global Publishing Services is a 5-step system for small business owners, entrepreneurs, authors, speakers, consultants, coaches, and professionals just like you to create your platform and become recognized as the go-to expert, authority, and star in your niche. Additionally, the program brings you the wisdom of over a dozen experts who have used these same strategies to build their brands and businesses, and succeed in a diverse array of fields.

We have a hybrid process that is designed to take you from an idea to being a published author and at least a top-10 best-seller in less than 90 days!

There is no need for you to write a single word. In most cases, it only takes around 10 to 15 hours of your time in the entire process over one to two months. We will record your words and get them transcribed to create the initial content for your book. After that, you will work one-on-one with our editor to complete the final version.

Our Unique 5-Step System—In as Little as 90 Days!

Our easy 5-step system is for small business owners, entrepreneurs, authors, speakers, consultants, coaches, and professionals just like you to create your platform and become recognized as the go-to expert, authority, and star in any niche.


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